Textile Renewal Alliance Debuts Brand and Website to Support California’s Extended
Producer Responsibility Law
Prospective Producer Responsibility Organization (PRO) backed by the California Retailers Association, the
American Apparel & Footwear Association and the National Retail Federation shares new resources and
opportunities for engagement.
For immediate release
Sacramento, CA – November 3, 2025 – Textile Renewal Alliance, a 501(c)(3) formed to support all producers in meeting their obligations under applicable U.S. Extended Producer Responsibility (EPR) laws, today unveiled its brand identity and launched a new website at textilerenewalalliance.org.
This milestone marks a significant step toward potential designation of Textile Renewal Alliance as the Producer Responsibility Organization (PRO) under California’s new EPR law for textiles, the Responsible Textile Recovery Act of 2024 (SB 707). The law requires producers and importers of textiles to take responsibility for the end-of-life management of apparel and textile articles by joining and funding a PRO that will implement programs to
ensure covered products are collected, repaired, reused, and recycled after use.
“We are honored to support California’s ambitious climate goals through the first-in-the nation textile EPR program and by providing a strong foundation for a PRO that will help all producers meet their obligations under SB 707,” said Rachel Michelin, President, California Retailers Association. “We encourage organizations involved in collecting, sorting, reuse, repair, recycling, or management of textiles in California to apply for the California Implementation Working Group to advance our shared success.”
