News Release

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CRA President and CEO Rachel Michelin in KRON-TV San Francisco: Climbing COVID cases could impact holiday shopping

SAN FRANCISCO, Calif. (KRON) – ‘Tis the season for shopping with credit cards swiping and cash registers ringing up sales but this holiday season, COVID-19 is could bring coal to many retailers.

“I’m very concerned that our businesses are not going to be able to survive this,” Rachel Michelin said. 

Rachel Michelin is with the California Retailers Association.

She says Governor Newsom’s announcement on Monday to return a number of counties back to the state’s most restrictive re-opening tier is a blow to retailers, gearing up for the holiday season.

“It’s really going to impact the decision on whether these businesses are around come January 1st,” Michelin said. 


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