News Release

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CRA President and CEO Rachel Michelin Speaks with California Groundbreakers on the Latest Retail Shopping Trends

Recyclable clothes and renting/reselling items on a retailer’s website are two hot shopping trends, thanks to GenZ. Per Rachel Michelin of the California Retailers Association “The younger generations are demanding it; they’re the market, and the new future of retail.” Listen to more of what the new Future of Retail will hold (Happy Hours and Wine Tasting while shopping at the thrift store?) on the latest episode of “This Changes Everything” about post-pandemic California.


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