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KRON 4 Bay Area News: New Campaign Aims to Discourage Retail Theft

OAKLAND, Calif. (KRON) – Serial shoplifters have been able to avoid being charged with more serious crimes because of the $950 threshold in California Proposition 47.

Now, there is a new campaign aiming to change that.

We have seen the images and videos of retail stores being hit by groups of thieves across the Bay Area, with seemingly nothing being able to deter them.

“I went and talked to everyone that I could to try to figure out a solution on how we could turn the corner on this rampant theft that we are seeing in our state, and this is what we came up with,” Rachel Michelin, president of California Retailers Association, said. 

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