News Release

Website screen shot

California Retailers Association Launches New Website

Sacramento, CA – August 13, 2019 – The California Retailers Association (CRA) unveiled its new website today providing an enhanced and responsive user experience and strengthening the voice of California’s retail industry, which represents a quarter of the state’s employment and $330 billion gross domestic product each year. The revamped website is part of CRA’s growing effort to support California’s consumers, economy and jobs.

“This new website equips us to better communicate issues important to our members,” said President Rachel Michelin. “In order to engage in advocacy there must be a strong foundation, online presence and brand. This website covers all of these.”

CRA’s website includes a membership portal where members can log in, view and download exclusive resources for their companies, an advocacy section that outlines CRA’s key issues, political action committee information and engagement opportunities, leadership and committee details, latest retail related news, events and more.

“ is a critical part of our ongoing work to promote, preserve and enhance the retail industry in California,” said Michelin. We look forward to better serving our members and enhancing the image of retail to policy makers and consumers.


About the California Retailers Association

The California Retailers Association is the only statewide trade association representing all segments of the retail industry including general merchandise, department stores, mass merchandisers, restaurants, convenience stores, supermarkets and grocery stores, chain drug, and specialty retail such as auto, vision, jewelry, hardware and home stores.  CRA works on behalf of California’s retail industry, which currently operates over 418,840 retail establishments with a gross domestic product of $330 billion annually and employs 3,211,805 people—one fourth of California’s total employment.  At the end of fiscal year 2014 the state of California collected $48.5 billion in revenue from retail sales and use taxes, representing more than 25% of the state revenue. For more information, go to

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