As California is moving ahead to fully reopen its economy on June 15, malls are under pressure to adapt to high foot traffic and welcome more visitors.
With the e-commerce boom during lockdowns, malls and other brick-and-mortars are now under more intense pressure to reinvent themselves, but there is still a future for indoor malls, experts say.
“What you’re gonna see is more experiences in malls,” said California Retailers Association President Rachel Michelin during the Policy on Tap discussion. Malls are adding gyms, bowling alleys and other types of amenities to woo people in, she said. Shoppers can find a restaurant inside a department store or a complimentary glass of wine while they are browsing the shelves and running errands.