News Release

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CRA President and CEO Rachel Michelin Speaks with CBS Los Angeles Addressing the Impact of the Latest COVID-19 Surge on Small Business Owners

The California Retailers Association detailed that this is just one more thing they’re taking into consideration as they’re looking for more ways to push funding for smaller businesses and retailers to keep them afloat.

“It’s a challenge, we already had some staffing shortages prior to this, and now this is another frustration,” said Rachel Michelin with the California Retailers Association. She doesn’t put all the blame on the workers though, saying that customers need to do their part to keep the small business economy alive, “If you’re going to go out and shop, think about those small businesses. They’re the community that you live in – they’re the backbone of your neighborhoods.”


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