News Release

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CRA President and CEO Rachel Michelin speaks with KPIX 5 CBS San Francisco/Bay Area Addressing San Francisco’s New Anti-Retail Theft Initiative

SAN FRANCISCO (CBS SF) — San Francisco Mayor London Breed on Wednesday unveiled details of a new initiative to curb crime at retail stores in the city. 

San Francisco’s Organized Retail Crime Initiative will be led by the SFPD in partnership with local retailers and regional law enforcement agencies. The focus of the plan is to increase reporting, investigating, and solving of retail theft cases and the upstream criminal enterprises that fuel them.

San Francisco is one of the worst cities in the country for retail theft, according to the Rachel Michelin, the president of the California Retailers Association (CRA).

Michelin applauded the new initiative. However, she said the CRA will be watching closely to make sure the talk amounts to change.

“We’re all in on working with law enforcement and the mayor and making sure that we can at least put a dent in this problem,” she said. “We are also there to, frankly, hold the mayor and police chief accountable. We want to make sure that they follow through on what they said they’re going to do. We’re going to watch – and be active, positive participants in the process.”


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