News Release

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CRA President and CEO Rachel Michelin talks to KTVU-TV Fox2 Bay Area: California adjusts under new restrictions and confusion

By Maureen Naylor

SANTA CLARA, Calif. – If you’re having a hard time keeping up with the changing health guidelines, you’re not alone.

From doctors to business owners, many people are trying to adjust to the latest stay-at-home order that most of the Bay Area is under.

“I think there’s a lot of confusion,” said Rachel Michelin, President and CEO of the California Retailers Association.

Her association represents about 60 large national businesses.

Michelin says the seemingly ever-changing guidance based on different regions means she is constantly asked one common question from retailers.

“Explain to me what’s going on in California?” said Michelin. “Just before this call, I was e-mailing with one of my member companies, a large national retailer, who is getting different information coming out of L.A. County than what’s coming out of the state.”

Michelin says the retailers are some of the lucky ones this round because they’ve been able to stay open at a reduced 20% capacity.


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