News Release

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CRA President and CEO Speaks to Fox 40 Sacramento on How COVID-19 is changing the Black Friday experience

SACRAMENTO, Calif. (KTXL) — From online-only shopping, curbside pickup and limited indoor capacity, Black Friday will look different this year amid COVID-19.

“It’s going to be a different season,” said Rachel Michelin, president and CEO of the California Retailers Association. “We’re under some new guidelines, so we are working hard to make sure it’s a safe shopping environment. I think you’ll notice it’s not Black Friday; it’s more like Black November.”

Michelin said the association is encouraging people to stay safe, wear masks and be patient if shopping in-person.

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