California Retailers Association President Rachel Michelin was quoted in yesterday’s San Francisco Chronicle article on the consequences of the California Consumer Privacy Act for businesses, particularly for smaller retailers.
Fight to change California’s landmark consumer privacy law fizzles — for now
Rachel Michelin, president of the California Retailers Association, said the way legislators hurriedly pushed the state law through — from drafting to passage, the process took less than a week — left many details murky.
“For my members in particular, it’s the uncertainty,” Michelin said. “They want to know the boxes that they have to operate within, and I don’t think those lines are straight right now.”