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California Retailers Association and LA County Supervisor Kathryn Barger Announce Safe Shopping For ALL Initiative

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Media Contact: Sarah Pollo MooMobile: 916/410-7506  California Retailers Association and LA County Supervisor Kathryn Barger Announce Safe Shopping For ALL InitiativeInitiative Takes the Politics Out of Wearing a Mask  Sacramento, CA – September 2, 2020 – The California Retailers Association and Supervisor Kathryn Barger, chair of the Los Angeles County Board of Supervisors announced today the launch of […]

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CRA President and CEO Rachel Michelin Talks with Fox40 in Sacramento; Previews Safe Shopping For All Campaign

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Interview: Indoor retail shopping resumes at limited capacity “From our perspective, retail is one of the safest industries, it’s one of the safest places to go. Retailers up and down the state have invested millions of dollars in safety precautions. Retailers were on the cutting edge of implementing the mandate on face coverings even before

CRA President and CEO Rachel Michelin Talks with Fox40 in Sacramento; Previews Safe Shopping For All Campaign Read More »

CRA President and CEO Speaks to ABC Bay Area on How Back-to-School Shopping Will Look Different Amid Pandemic

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By Lauren MartinezThursday, July 30, 2020 7:12PM SAN FRANCISCO (KGO) — Parents and students aren’t sure what to expect as they gear up to return to school. Back-to-school shopping has now changed from traditional supplies to electronics. Rachel Michelin, President California Retailers Association, says parents are investing more because of how abruptly school ended last year.

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CRA President and CEO Rachel Michelin Speaks with Spectrum News 1 Network Inside the Issues with Alex Cohen About Customers Refusing to Wear Masks Inside Stores

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It’s a very different world for retailers. CRA’s President and CEO Rachel Michelin spoke with the Emmy-Nominated Prime Time Show “Inside the Issues with Alex Cohen” on the Spectrum News 1 network in Los Angeles about how businesses are trying to deal with customers who won’t wear masks. WATCH THE SEGMENT HERE

CRA President and CEO Rachel Michelin Speaks with Spectrum News 1 Network Inside the Issues with Alex Cohen About Customers Refusing to Wear Masks Inside Stores Read More »

CRA President and CEO Speaks with ABC7 Eye Witness News in Los Angeles about California’s Statewide Mask Order and Latest Economic Shutdown

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CRA President and CEO Rachel Michelin: “I don’t know how businesses survive. This is my biggest fear. When we had our businesses shutdown we walked through the process to get businesses open. This dimmer switch- on and off- is really going to put businesses out of business. The challenge is we get very little notice

CRA President and CEO Speaks with ABC7 Eye Witness News in Los Angeles about California’s Statewide Mask Order and Latest Economic Shutdown Read More »

CRA President and CEO Rachel Michelin Speaks with KCBS Radio in San Francisco about Major Retailers Including Best Buy and Starbucks Requiring Masks in Stores Nationwide

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As the push to wear masks and face coverings continues, retailers are often finding themselves in the middle.   Starting today Best Buy and Starbucks will require masks in stores nationwide, even in states or cities that don’t require them to do so. For more KCBS Radio’s Stan Bunger talked with Rachel Michelin, President and

CRA President and CEO Rachel Michelin Speaks with KCBS Radio in San Francisco about Major Retailers Including Best Buy and Starbucks Requiring Masks in Stores Nationwide Read More »

CRA President and CEO Rachel Michelin Speaks to National Public Radio’s All Things Considered: “Left To Enforce Local Mandates, Front-Line Retail Workers Face Threats”

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July 11, 20204:50 PM ETHeard on All Things Considered NPR’s Michel Martin speaks with Rachel Michelin, the president and CEO of the California Retailers Association, about the role of retail workers in enforcing masks within their stores. LISTEN AND READ THE INTERVIEW TRANSCRIPT HERE

CRA President and CEO Rachel Michelin Speaks to National Public Radio’s All Things Considered: “Left To Enforce Local Mandates, Front-Line Retail Workers Face Threats” Read More »

CRA President and CEO Speaks to NBC Bay Area “COVID at Work – State Sees 30% Rise in Safety Complaints”

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By Candice Nguyen, Michael Horn, Jeremy Carroll and Kevin Nious  Published July 2, 2020 • Updated on July 3, 2020 at 9:08 am … California Retailers Association President Rachel Michelin believes part of the problem is that businesses aren’t always clear which guidelines to follow between the CDC, Cal/OSHA, and local county health departments.   “We want to play by the rules. We want to

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CRA’s President and CEO Rachel Michelin Speaks to Associated Press Again re: How California went from success story to virus hot spot

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By KATHLEEN RONAYNE Associated Press JULY 2, 2020 — 6:25PM SACRAMENTO, Calif. — Heading into Memorial Day weekend, California’s mood was celebratory. The state had avoided dire predictions of a coronavirus surge, hospitalizations were starting to decline and restaurants and most other businesses had reopened. As July 4th approaches, the mood has soured. Infection rates and hospitalizations

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CRA Issues Statement in Response to dimming of CA economy

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Sacramento, CA – July 1, 2020 – California Retailers Association President Rachel Michelin issued the following statement in response to Governor Gavin Newsom’s announcement today for “dimming the switch” in regard to new closures in targeted counties. “As the association representing all aspects of retail in our state, it is imperative that we as Californians follow

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